Heritage Tourism Research Project

International Symposium on Tourism, Culture and Community

HTRP: INTERNATIONAL SYMPOSIUM ON TOURISM, COMMUNITY AND CULTURE

Universitas Gadjah Mada
Yogyakarta, Indonesia

2018年10月18日からガジャマタ大学(インドネシア)で本学と連携する5大学(マレーシア科学大学、チェンマイ大学、ハノイ大学、ガジャマタ大学、スパーヌウォン大学)の研究者と「アセアンに於ける多文化交流を観光振興により実現する為の縦断的・横断的研究」(Japan Foundation助成事業)に関するミニシンポジウムが開催されました。本学からシンポジストとして登壇し、”eWOM Analysis Frameworks in the Travel Industry”について報告されたEric Hawkinson教授をはじめ、Jeff Berglund 教授、原一樹教授、吉兼秀夫が参加しました。

シンポジウムと合わせてジョグジャカルタ中心市街地および近郊の世界遺産・宗教観光地に関する現地視察を行いました。今週、来週と2回に分けて観光的視点から感想をお話しします。

■プランバナン寺院群
世界遺産のプランバナン(Prambanan)寺院を訪ねました。広大な敷地の100m四方の基壇には復元された高さ47mのシヴァ寺院を中心に高さ27mのブラーマ寺院とヴィシュヌ寺院が両脇に並び、3つの聖堂の前には、それぞれの神の乗り物であるナンディ、ガルーダ、ハンサを祀る小堂(祠)があります。周辺には小寺院(祠)がさらに100近くあり、それらの多くは解体されたままとなっていました。16世紀の地震で崩壊した遺跡が、20世紀に入ってから修復が行われ、その姿の一部が再現されている荘厳な寺院群の美しさは感動的でした。
寺院群(有料)に入ると衣装を着た男性が3人並び、観光客は彼らと並んで写真を撮ることができました。またPrambananと書かれた看板が置かれそこで記念写真を撮ることもできました。インスタ映えの仕掛けは寺院をバックにロープの上を自転車で走る姿を写真に取らせるサービスや、吊り下げられたハンモック状の椅子に座って写真を撮らせるサービス(ともに有料 200円くらい)もあり、ここでもインスタ映えが観光商品となっている姿を見ることができました。
石の寺院群を歩くインドネシアの民族衣装を着た女性観光客はとても印象的でした。それは京都の町並みの中を舞妓さんや芸妓さんが歩く景色にも似た光景でした。無彩色のアースカラーにはきらびやかな衣装が映えるようです。古都京都で幟や暖簾が映えることにも似ています。

From October 18, 2018, Prof. Jeff Berglund, Prof. Kazuki Hara, Prof. Eric Hawkinson, and I (Hideo Yoshikane) visited Gadjah Mada University in Indonesia to participate in the “International Symposium on Tourism, Culture and Community” where Prof. Hawkinson represented the Global Tourism Department to present a paper titled “eWOM Analysis Frameworks in the Travel Industry.” You can see a video in VR that he filmed of the event here: https://youtu.be/kTCQY1tPAAw. You can also view the research here: http://kufs.academia.edu/EricHawkinson

Kyoto University of Foreign Studies has been conducting a joint tourism research project with the following five ASEAN universities: Universiti Sains Malaysia, Chiang Mai University, Vietnam National University, Hanoi, Gadjah Mada University, Souphanouvong University, and the researchers from these universities gathered for this symposium.

In addition to attending the symposium, we did some fieldwork in the downtown of Yogyakarta and the surrounding world heritage sites and religious sightseeing spots. Today and next week, I am going to report on my field observation and insight based on this fieldwork.

■Prambanan Temple Compounds

We visited the Prambanan Temple Compounds which is a UNESCO World Heritage site.
At the the center in a vast site, there is a 100 square meter stone foundation where the restored 47-meter tall Shiva temple and the 27-meter Brahma and Vishnu temples on either side form the centerpiece of the complex. In front of the three towers, there is a small shrine that worships their carriers or Vahana (Nandi, Gardura, and Hansa). Additionally, nearly 100 small temples were observed in the surrounding area, and most of them had remained disassembled since the major earthquake in the 16th century which destroyed many of the temples and left much of the area in ruins. Despite that, the beauty of the temple compounds that were partially restored in the 20th century was striking.

There was a small fee to enter the site. Near the entrance there were three men in costumes, and tourists are able to take photos with them. Not only that, a commemorative plate that says “Prambanan” was also available for tourists. I saw various services (around 200 yen) to help tourists take “Instagrammable” photogenic pictures.

It was also very impressive to see female tourists wearing Indonesian costumes walking along the temple compounds. The scene was just like the one in which Japanese Maiko and Geiko women marching in Kyoto. The achromatic earth colors of the site seems to fit with the glittering costumes. It resembles the historic town of Kyoto where Japanese traditional banners and curtains are well-suited.

シンポジウム会場

顔出し看板の生バージョン

インスタ映え用の仕掛け

Date                 : Friday, 19th October 2018

Time                : 08.00 – 15.30 WIB

Venue              : Auditorium Soegondo 7th Floor, Faculty of Cultural Sciences, Universitas Gadjah Mada

Program            :

FIRST SESSION

Time Duration Program
08.00 – 08.45 45’ UGM Campus tour
08.45 – 09.00 15’ Registration
09.00 – 09.10 10’ Opening remarks: Dean of FIB
09.10 – 09.20 10’ Opening remarks: Head of HTRP
09.20 – 09.30 10’ Opening remarks: Head of Tourism Studies
09.30 – 09.40 10’ MC
09.40 – 10.00 20’ Prof. Badaruddin Mohamed

(STRC Universiti Sains Malaysia)

“The Evolution of Heritage Food of Penang: The Growth of Nasi Kandar”

10.00 – 10.20 20’ Ts. Kamaruzaman Jaafar

(STRC Universiti Sains Malaysia & Seberang Prai Polytechnic)

“Risk Management of Street Foods”

10.20 – 10.40 20’ Ms. Nitchanan Tantrajin

(Chiang Mai University)

“Traditional Food on the Move: Case of Green Tea in Japan”

10.40 – 11.00 20’ Ms. Souksamone SENGCHANH

(Souphanouvong University)

“Interpretation and Authentication of Food Tourism
in Luang Prabang, Laos PDR”

11.00 – 11.20 20’ Discussion
11.20 – 11.30 10’ Photo session
11.30 – 13.00 90’ Lunch break & HTRP meeting

 

 

SECOND SESSION

Time Duration Program
13.00 – 13.20 20’ Ms. Ngo Phuong Dung

(Hanoi University)

“Community-based Tourism:

A Case Study of Den Village in Sa Pa, Vietnam”

13.20 – 13.40 20’ Dr. Eric Hawkinson

(Kyoto University of Foreign Studies)

“eWOM Analysis Frameworks in the Travel Industry”

13.40 – 14.00 20’ Mr. Raden Rucitarahma Ristiawan, M.Sc.

(Universitas Gadjah Mada)

“Issues and Challenges of Managing Community-based Tourism in a Geosite of UNESCO’s Gunung Sewu Global Geopark: A Case of Nglanggeran Tourism Village”

14.00 – 14.20 20’ Ms. Anindwitya Rizqi Monica, S.Par.

(Universitas Gadjah Mada)

“Resident’s Attitudes Based on WOOTB Measurement in Pancoh Ecotourism Village”

14.20 – 14.40 20’ Ms. Tania Nugraheni Ayuningtyas. S.Par.

(Universitas Gadjah Mada)

“Measuring Stakeholder Understanding of Sustainable Tourism Development Index (SUSTDI) in Tebing Breksi Yogyakarta”

14.40 – 15.00 20’ Discussion
15.00 – 15.10 10’ Closing
15.10 – 15.30 20’ Coffee break
18.00 – 21.00   Dinner

 

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