Heritage Tourism Research Project

International Symposium on Tourism, Culture and Community

HTRP: INTERNATIONAL SYMPOSIUM ON TOURISM, COMMUNITY AND CULTURE

Universitas Gadjah Mada
Yogyakarta, Indonesia

2018年10月18日からガジャマタ大学(インドネシア)で本学と連携する5大学(マレーシア科学大学、チェンマイ大学、ハノイ大学、ガジャマタ大学、スパーヌウォン大学)の研究者と「アセアンに於ける多文化交流を観光振興により実現する為の縦断的・横断的研究」(Japan Foundation助成事業)に関するミニシンポジウムが開催されました。本学からシンポジストとして登壇し、”eWOM Analysis Frameworks in the Travel Industry”について報告されたEric Hawkinson教授をはじめ、Jeff Berglund 教授、原一樹教授、吉兼秀夫が参加しました。

シンポジウムと合わせてジョグジャカルタ中心市街地および近郊の世界遺産・宗教観光地に関する現地視察を行いました。今週、来週と2回に分けて観光的視点から感想をお話しします。

■プランバナン寺院群
世界遺産のプランバナン(Prambanan)寺院を訪ねました。広大な敷地の100m四方の基壇には復元された高さ47mのシヴァ寺院を中心に高さ27mのブラーマ寺院とヴィシュヌ寺院が両脇に並び、3つの聖堂の前には、それぞれの神の乗り物であるナンディ、ガルーダ、ハンサを祀る小堂(祠)があります。周辺には小寺院(祠)がさらに100近くあり、それらの多くは解体されたままとなっていました。16世紀の地震で崩壊した遺跡が、20世紀に入ってから修復が行われ、その姿の一部が再現されている荘厳な寺院群の美しさは感動的でした。
寺院群(有料)に入ると衣装を着た男性が3人並び、観光客は彼らと並んで写真を撮ることができました。またPrambananと書かれた看板が置かれそこで記念写真を撮ることもできました。インスタ映えの仕掛けは寺院をバックにロープの上を自転車で走る姿を写真に取らせるサービスや、吊り下げられたハンモック状の椅子に座って写真を撮らせるサービス(ともに有料 200円くらい)もあり、ここでもインスタ映えが観光商品となっている姿を見ることができました。
石の寺院群を歩くインドネシアの民族衣装を着た女性観光客はとても印象的でした。それは京都の町並みの中を舞妓さんや芸妓さんが歩く景色にも似た光景でした。無彩色のアースカラーにはきらびやかな衣装が映えるようです。古都京都で幟や暖簾が映えることにも似ています。

From October 18, 2018, Prof. Jeff Berglund, Prof. Kazuki Hara, Prof. Eric Hawkinson, and I (Hideo Yoshikane) visited Gadjah Mada University in Indonesia to participate in the “International Symposium on Tourism, Culture and Community” where Prof. Hawkinson represented the Global Tourism Department to present a paper titled “eWOM Analysis Frameworks in the Travel Industry.” You can see a video in VR that he filmed of the event here: https://youtu.be/kTCQY1tPAAw. You can also view the research here: http://kufs.academia.edu/EricHawkinson

Kyoto University of Foreign Studies has been conducting a joint tourism research project with the following five ASEAN universities: Universiti Sains Malaysia, Chiang Mai University, Vietnam National University, Hanoi, Gadjah Mada University, Souphanouvong University, and the researchers from these universities gathered for this symposium.

In addition to attending the symposium, we did some fieldwork in the downtown of Yogyakarta and the surrounding world heritage sites and religious sightseeing spots. Today and next week, I am going to report on my field observation and insight based on this fieldwork.

■Prambanan Temple Compounds

We visited the Prambanan Temple Compounds which is a UNESCO World Heritage site.
At the the center in a vast site, there is a 100 square meter stone foundation where the restored 47-meter tall Shiva temple and the 27-meter Brahma and Vishnu temples on either side form the centerpiece of the complex. In front of the three towers, there is a small shrine that worships their carriers or Vahana (Nandi, Gardura, and Hansa). Additionally, nearly 100 small temples were observed in the surrounding area, and most of them had remained disassembled since the major earthquake in the 16th century which destroyed many of the temples and left much of the area in ruins. Despite that, the beauty of the temple compounds that were partially restored in the 20th century was striking.

There was a small fee to enter the site. Near the entrance there were three men in costumes, and tourists are able to take photos with them. Not only that, a commemorative plate that says “Prambanan” was also available for tourists. I saw various services (around 200 yen) to help tourists take “Instagrammable” photogenic pictures.

It was also very impressive to see female tourists wearing Indonesian costumes walking along the temple compounds. The scene was just like the one in which Japanese Maiko and Geiko women marching in Kyoto. The achromatic earth colors of the site seems to fit with the glittering costumes. It resembles the historic town of Kyoto where Japanese traditional banners and curtains are well-suited.

シンポジウム会場

顔出し看板の生バージョン

インスタ映え用の仕掛け

Date                 : Friday, 19th October 2018

Time                : 08.00 – 15.30 WIB

Venue              : Auditorium Soegondo 7th Floor, Faculty of Cultural Sciences, Universitas Gadjah Mada

Program            :

FIRST SESSION

Time Duration Program
08.00 – 08.45 45’ UGM Campus tour
08.45 – 09.00 15’ Registration
09.00 – 09.10 10’ Opening remarks: Dean of FIB
09.10 – 09.20 10’ Opening remarks: Head of HTRP
09.20 – 09.30 10’ Opening remarks: Head of Tourism Studies
09.30 – 09.40 10’ MC
09.40 – 10.00 20’ Prof. Badaruddin Mohamed

(STRC Universiti Sains Malaysia)

“The Evolution of Heritage Food of Penang: The Growth of Nasi Kandar”

10.00 – 10.20 20’ Ts. Kamaruzaman Jaafar

(STRC Universiti Sains Malaysia & Seberang Prai Polytechnic)

“Risk Management of Street Foods”

10.20 – 10.40 20’ Ms. Nitchanan Tantrajin

(Chiang Mai University)

“Traditional Food on the Move: Case of Green Tea in Japan”

10.40 – 11.00 20’ Ms. Souksamone SENGCHANH

(Souphanouvong University)

“Interpretation and Authentication of Food Tourism
in Luang Prabang, Laos PDR”

11.00 – 11.20 20’ Discussion
11.20 – 11.30 10’ Photo session
11.30 – 13.00 90’ Lunch break & HTRP meeting

 

 

SECOND SESSION

Time Duration Program
13.00 – 13.20 20’ Ms. Ngo Phuong Dung

(Hanoi University)

“Community-based Tourism:

A Case Study of Den Village in Sa Pa, Vietnam”

13.20 – 13.40 20’ Dr. Eric Hawkinson

(Kyoto University of Foreign Studies)

“eWOM Analysis Frameworks in the Travel Industry”

13.40 – 14.00 20’ Mr. Raden Rucitarahma Ristiawan, M.Sc.

(Universitas Gadjah Mada)

“Issues and Challenges of Managing Community-based Tourism in a Geosite of UNESCO’s Gunung Sewu Global Geopark: A Case of Nglanggeran Tourism Village”

14.00 – 14.20 20’ Ms. Anindwitya Rizqi Monica, S.Par.

(Universitas Gadjah Mada)

“Resident’s Attitudes Based on WOOTB Measurement in Pancoh Ecotourism Village”

14.20 – 14.40 20’ Ms. Tania Nugraheni Ayuningtyas. S.Par.

(Universitas Gadjah Mada)

“Measuring Stakeholder Understanding of Sustainable Tourism Development Index (SUSTDI) in Tebing Breksi Yogyakarta”

14.40 – 15.00 20’ Discussion
15.00 – 15.10 10’ Closing
15.10 – 15.30 20’ Coffee break
18.00 – 21.00   Dinner

 

INTERNATIONAL SYMPOSIUM ON HERITAGE, GASTRONOMY & TOURISM: A REFLECTION

 

INTERNATIONAL SYMPOSIUM ON HERITAGE, GASTRONOMY & TOURISM:

A REFLECTION

Date: 14 August 2018 (Tuesday)

Venue: Level 1, Seminar Room, Toray Building, Universiti Sains Malaysia, Penang

 

Tentative Program

 

9.30 am – 10.00 am : Registration & Morning coffee
10.00 am – 10.10 am : Welcoming remarks by Prof. Dr. Badaruddin Mohamed

Head of Sustainable Tourism Research Cluster

10.10 am – 10.25 am : Welcoming remarks by

Dean, School of Housing, Building and Planning,

Universiti Sains Malaysia

 

Welcoming remarks by

Prof. Jeff Berglund, Kyoto University of Foreign Studies (KUFS), Japan

 

10.25 am – 10.30 am : Photo session
 

Session 1:  Tourism, Heritage and Food: Reflections

Moderator:  Prof. Dr. Badaruddin Mohamed

 

10.30 am – 10.50 am : Presentation 1: Tourism and its impacts on Kimono Business

by Ms. Nichanan Trantrajin, Chiang Mai University, Thailand

10.50 am – 11.10 am : Presentation 2 : Segmentation of Heritage Tourists in Selected ASEAN cities

by Prof. Dr. Badaruddin Mohamed

11.10 am – 11.30 am : Presentation 3 : Tourism, Culture and Culinary Preferences of International Tourists

by Mr. Phan Khoa Diem, Hanoi University, Vietnam

11.30 am – 11.50 am : Presentation 4: Food and Tourism in Japan

by Prof. Shun Nozaki, Kyoto University of Foreign Studies, Japan

11.50 am – 12.30 pm Discussion of Morning Sessions
12.30 pm – 2.30 pm Lunch Break
: Session 2

Moderator: Prof. Dr. Badaruddin Mohamed

 

2.30 pm – 2.50 pm : Presentation 5: The Culture of Rice and Globalisation

by Dr. Wiwik Sushartami, Gadjah Mada University, Jogjakarta, Indonesia

2.50 pm – 3.10 pm : Presentation 6: Tourism, Street Food and Local Community

by Ms. Dalivanh SiriSack, Souphanovoung University, Laos

3.10 pm – 3.30 pm : Presentation 7: World Heritage Sites and Spiritual Tourism: The Case of Mt. Koya

by Prof. Kazuki Hara, Kyoto University of Foreign Studies, Japan

3.30 pm – 3:50 pm : Presentation 8: Involving the Whole Community in Tourism

by Prof. Hideo Yoshikane, Kyoto University of Foreign Studies, Japan

3.50 pm – 4.10 pm : Presentation 9: Engagement: Design and Deployment of Animated and Virtual Realities for a Community Engagement Program in Rural Japan

by Prof. Eric Hawkinson, Kyoto University of Foreign Studies, Japan

4.10 pm – 4.30 pm Presentation 10: Why Kyoto? Accommodating Visitors in a City Full of World Heritage Sites

by Prof. Jeff Berglund, Kyoto University of Foreign Studies, Japan

4.30 pm – 6.30 pm Discussion of HTRP: Past and Future

 

My Amazing Chiang Mai and Luang Prabang

By Ha Tieu My

This year has treated us so nicely with an unexpected experience which can be summarized in only one word “Amazing”!

Luckily chosen as one of the Vietnam members to join the Heritage Tourism Project this year, I have never thought that this opportunity would change my life so much since that moment. Together with our wonderful companions coming from five different countries: Japan, Thailand, Laos, Indonesia and Malaysia, we had spent more than a week to discover the charming beauty of the two former capitals –  Chiang Mai (Thailand) and Luang Prabang (Laos). Believe me! From the first moment we arrived at the airport, we have immediately fallen in love with these places.

 

Our trip started with Chiang Mai – the Northern capital of Thailand and wow, it was beautiful! Everything seemed so perfect! The weather was so nice, the atmosphere was super clean, and you guess what? No traffic jam! How cool was that?!

The rest of the journey was spent for getting acquaintance, socializing and conveying our research together. Never in my life could I forget how hospitable and friendly our new friends and the local were. Everyone we met in both countries welcomed us with the warmest smile which made us feel like we are home. Even some of Laos people could speak Vietnamese so well! I was touched by our local friends in all five countries. They were so nice, so helpful, and so generous. Not only acting as amazing translators, they were our professional tour guides also. I’m so grateful for all their sharing, their time and their love that they offered us through the journey we had together.

Discovering Thailand and Laos traditional cuisine are completely a whole new inspiration for me. It combined the various ingredients, the diverse method of cooking, the typical ways to eat of each different cultures but not only about the taste of the food. What an interesting topic for HTRC this year!

Thailand dishes are well-known for being the master in spicy, sour and sweet usage, in which Khao Soi is the most outstanding one in Chiang Mai. This is my most favorite dish and I can be sure that many people share the same opinion with me. A large number of fresh plants, herbs and fermented fish sauce are used to create a beautiful combination of taste as well as texture and color. Yummy and nice!

It might be just theory for me if I didn’t have chance to cook myself a Chiang Mai’s three- best- dish combo. Basil, lemon grass, palm sugar and coconut could be recognized as indispensable ingredients in almost Thai’s dishes; and oh my god! I was one hundred percent in love with that unique smell and flavor!

We ended the first part of the project with the amazing Laos cuisine. I was amazed by the cuisine in here. Although you can feel the dishes share some common characteristics with Thai and Vietnam cuisine, it still has its own way to show its own authenticity and win the heart of every tourist.

Similarly to Vietnam people, rice and products made from rice could be seen in all Laos meals. That could be count as one reason why we were so fond of Laos dishes. We were quite astonished by the way our Laos friends did with rice. They showed us how to eat like a local and it was super amusing. Instead of using bowl or chopsticks, rice was supposed to be eaten with bare hands by taking a small lump. You cannot know that interesting way of eating unless you travel here, can you?

This journey is so marvelous. I cannot expect more. I guess for me, heritage is now more than a theory subject, it lives inside me. I appreciate all the lessons, all the cultures, all the friendships that I have gained from this trip. I am so grateful for the precious opportunity that Kyoto foundation has offered us. I will live all my life with the energy and enthusiasm that HTRC 2017 has offered me and try my best to come back to discover more about the beauty inside these historic cities. Thanks for all.

Thanks for all! See you again!
Thanks for all! See you again!